10 Top Mobile Marketing Facts and Statistics in 2012.

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In Our Mobile Planet: United States, Understanding the Mobile Consumer, Google points out the following on smartphone penetration/usage and mobile behavior:

1. There are about four billion mobile phones in use. Of those, 27% (1.08 billion) are smartphones. (HubSpot)


2. 50% of all smartphone users use their devices to search the web, and 49% use them for social networking. (HubSpot)

3. 8% of web hits worldwide are from mobile phones. In the US, 25% of mobile Web users are mobile-only. Further, 80% of this traffic will leave if your website isn’t optimized for mobile–a good case for having a mobile-friendly website. (Heidi Cohen)

4. Do some research and consider carefully before investing in design and creation of a mobile app for your business. A quarter of all mobile apps are used only once. (Heidi Cohen)

5. 74% of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only 3% have ever checked in. (Convince & Convert)

6. One in four employees use personal smartphones at work. (Earnest B2B)

7. Almost 40% of social media users access social media content from their mobile phone at least occasionally. (MediaPost)

8. Mobile and video are the two hottest growth areas in marketing. 17% of marketers say they’ve been using mobile marketing for less than a year, while another 17% plan to start using it in the coming year. 
The figures are 14% and 10%, respectively, for video marketing. (eMarketer)

9. In a July 2012 survey, 26% of respondents said they were interested in the iPhone5, while 74% said they were “over it”–just not that intrigued by another new Apple device  (SodaHead)

10.Smart phone market reached 50% market share compared to 30% in 2011.

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Some facts about US Mobile consumer behavior in 2012

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In Our Mobile Planet: United States, Understanding the Mobile Consumer, Google points out the following on smartphone penetration/usage and mobile behavior : 

1. 44% of the U.S. population use smartphones, an increase from 31% in Q1 2011.
2. 62% of respondents said they had used their smartphone every day over the past 7 days.
3. 80% of smartphone users don’t leave home without their device.
4. 97% use smartphones at home, 83% while on the go, and 78% while in brick and mortar stores. 
5. 66% access the internet at least once daily from their smartphone; 73% do so to use email and 62% to use search engines.  

How Mobile Devices Have Changed U.S. Consumer Behavior ?

1. 50% use their smartphone to look up restaurants/bars, and 31% to research or book travel.
2. What do users want to do with their smartphones? To be entertained (88%), Communicate (83%), and Stay Informed (53%).
3. The average American has 28 apps installed on their phone (6 of those are paid apps) and has used 11 apps in the last 30 days.
4. 76% watch video on their device; 25% do so every day.
5. 80% use their mobile device to visit social networks; 55% visit at least once a day.
6. While using their smartphone, U.S. mobile users are also watching TV (52%), listening to music (51%), using the internet (43%), playing video games (28%), or reading newspapers or magazines (16%).

Smartphones and Local Businesses in the United States

1. 94% of respondents had used their smartphone to look for local information and 90% of those had taken action as a result. Of those, 70% connected with the business, 66% actually visited the business, and 36% made a purchase.
2. 58% look for local information weekly while 27% do so daily.
3. After finding local business information on their mobile, 15% of respondents said they had read or written a review, while 13% recommended the business to someone else.

Mobile Search and Commerce in the US.

1. 58% of U.S. consumers seeking product information are searching from home, 43% while on the go, and 31% while they are in-store.
2. An overwhelming majority of respondents (96%) had searched for product information from their mobile device.
3. 35% intentionally carry their smartphone while shopping so they can comparison shop. 32% said they had changed their mind about purchasing in-store based on information found online while shopping.
4. Mobile contributes to cross-channel purchasing: 37% researched a product online, then bought in-store, while 32% then purchased online via their computer.
5. 35% of American smartphone users have purchased through their mobile device, 68% of those within the last month.  However, 65% still prefer to purchase while on their computer.
6. Among barriers to mobile commerce, respondents reported they don’t feel secure (38%), it’s too complicated (12%), the payment features they wanted were not available (6%), or payment was too complex (5%)
7. 66% of Americans have performed a search on their mobile after seeing an offline ad (newspaper, television, magazine, etc.).
8. 61% will only look at the first page of search results when seeking information on their smartphone.
9. 98% of U.S. smartphone users notice mobile ads; 48% while in an app, 46% while on a website, 40% while using a search engine, and 27% while watching a video.

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